to satisfy legal requirements in accordance with Article 6 para. 1c GDPR
Messe Frankfurt must observe various legal requirements, particularly commercial and tax law. Obligations to archive data arise under this.
based on legitimate interests according to Article 6 para. 1f GDPR
Beyond the satisfaction of contractual or legal obligations, we process your data to protect the legitimate interests of Messe Frankfurt or third parties in the following cases.
Your Ticket as Business Card
The contact data stated at the registration are retrievable by the code on your ticket. You have the opportunity to give your business partner your contact data by having them scan the code on your ticket.
With each request for content from our online offerings, cookies are used to optimise communication times and for the anonymised statistical analysis of the use of our online presence. We do not intend to create personal usage profiles. If it is desired that cookies not be used, it is possible to block them by using a specific setting on your browser.
The exhibition centre is monitored by video to control the flow of traffic and visitors and for security purposes, which is indicated accordingly at the entrances. No analysis will be made for other purposes.
Recipients of the data
Only those who absolutely need your data to satisfy our pre-contractual, contractual and legal obligations or to communicate with you will receive access to said data. These can include:
- Affiliates of the Messe Frankfurt Group
- sales partners for your home country
- service providers supporting us as processors according to Article 28 GDPR.
Additional data recipients can be those to whom you have given your consent for data transmission on a case-by-case basis.
Transmission to a third country
With your consent or to satisfy contractual or legal obligations, we transmit data to our group companies and sales partners in third countries. By agreeing to the EU standard contractual clauses, they are obligated to observe the European level of data protection. You can get an overview of all of the group companies and sales partners here.
Duration of storage
Your data will be stored until our contractual obligations have been met. In order for us to provide you with offers concerning our events and services, data concerning this shall be stored for 8 years at most. The data will be deleted earlier if your knowledge is no longer necessary or if the purpose ceases to exist. Besides this, legal retention periods exist for certain data. Of particular relevance here are the periods of ten years maximum according to commercial and tax law.
Your rights under the data privacy law
With respect to personal data concerning you, pursuant to GDPR you have the right to information according to Article 15, rectification according to Article 16, erasure according to Article 17, restriction of processing according to Article 18, and data portability according to Article 20.
According to Article 21 GDPR, at any time you can revoke consent given to us to process your personal data with effect for the future. We maintain a revocation list so that an objection to the use of data for advertising purposes can be considered at any time.
You also have the right to lodge a complaint with a supervisory data protection authority according to Article 77 GDPR in conjunction with § 19 BDSG.
We do not use any automated decision-making to create or perform contractual relationships.